1. Analyze your site: First analyze your site and note down the keywords that come in your mind while analyzing your site.
after that think 4 to 5 alternate words for each word you have write down.

2. Check Keywords Popularity: After getting a keyword list check the popularity rank for those keywords.
For finding the popularity you can use either Google ad sense or word tracker. Sort this list in two manner:
(i) According to Tools
(ii)The keyword you think that is most import for your site.

Take an average of both and sort the keyword list according to this average and then make a managed content by stuffing these keyword in this sorted order to get your site a high PR.

After creating the complete content check the keyword density for your page by using the any keyword density analyzer tool. If the density lies between 2 to 15 % then your site is a perfect one.

Check link popularity

Search engines often use link popularity as part of their ranking criterion. In simple terms, link popularity is the measurement of the number of other Web sites that include a link to your Web site on theirs. Each search engine, depending on their specific algorithms, determines it differently.

Link popularity is defined by the quality and quantity of inbound and outbound links of your web page. By quality we mean the reputations of the websites that link to you, the titles of the pages that link back to you, the text used to link to your website and a few other factors. By quantity we simply mean the number of links on the internet which point to your website.

Link popularity is a measure of the quantity and quality of other web sites that link to your website, which play a substantial factor in the overall outcome of boosting your site higher in the Search Engine rankings. Search engines such as Google, yahoo, msn use a special link popularity analysis system to rank web pages. Link popularity plays an important role in the visibility of a web site among the top of the search results.

Link popularity is the number and the quality of inbound links to a particular page. Search engines use this data to help determine where your web page will rank in the search results. The number and quality of inbound links is as important as the optimisation of page content and is also referred to as off-site SEO.

You can enter the URL on Google, MSN or Yahoo to search linking to a your website:

link: yourdomain.com

Strategies to be considered to boost link popularity & website ranking:

Link sub pages from the home page so that a search engine can transfer some link popularity to the subpages.

Anchor text(links text) should be with relevant keywords that are pointing to pages within a site. this helps link context, not link popularity.

links from websites with high Page Rank, can be one of the most powerful factor in link popularity.

Links should be from genuine websites i.e. web sites that do not use “spammy techniques” for link popularity.

To increase link popularity, many webmasters interlink multiple domains that they own, but often search engines will filter out these links, as such links are not independent votes for a page and are only created to trick the search engines.